In pursuit of this objective, the iconic brand that returned to the Tata group on January 27, 2022, has rolled out a five-year-long Vihaan.AI turnaround programme. ![]() And as the country transforms into the world’s third-largest economy by the end of 2030, Air India is positioning itself as a leading global carrier embodying the aspiration of a New India. The launch of the new brand identity and livery is the culmination of yet another milestone after the carrier placed a mega-order for 470 narrow- and widebody jets earlier this year. No surprises there, for from children’s toys to movies, Air India continues to command a special place in popular imagination. While some have been critical of the new look, or what its new owners like to call a “refreshed Air India”, others have lauded the move. ![]() “There is probably a little bit of Air India in every Indian!” This declaration by Natarajan Chandrasekaran, Chairman of Tata Sons, at the unveiling of the national flag carrier’s new brand identity stands validated by the furious discussion it has sparked in the public domain.
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